In Section 1 of this course you will cover these topics:
Global marketing in the firm
Initiation of internalization
Internationalization theories
In Section 2 of this course you will cover these topics:
Development of the firm's international competitiveness
Global marketing research
The political and economic environment
In Section 3 of this exam you will be evaluated on below listed topics:
The sociocultural environment
The international market selection process
Some approaches to the choice of entry mode
In Section 4 of this course you will cover these topics:
Export modes
Intermediate entry modes
Hierarchical modes
In Section 5 of this course you will cover these topics:
International sourcing decisions and the role of the subsupplier
Product designs
Pricing decisions and terms of doing business
Distribution decisions
Communication decisions -promotion strategies-
Cross-cultural sales negotiations
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
