In Section 1 of this course you will cover these topics:
Introduction to marketing research
Defining the marketing research problem and developing an approach
Research design
In Section 2 of this course you will cover these topics:
Exploratory research design: secondary data
Exploratory research design: qualitative research
Descriptive research design: survey and observation
In Section 3 of this exam you will be evaluated on below listed topics:
Causal research design: experimentation
Measurement and scaling: fundamentals and comparative scaling
Measurement and scaling: noncomparative scaling techniques
In Section 4 of this course you will cover these topics:
Questionnaire and form design
Sampling: design and procedures
Sampling: final and initial sample size determination
In Section 5 of this course you will cover these topics:
Field work
Data preparation
Frequency distribution, cross-tabulation, and hypothesis testing
Analysis of variance and covariance
Correlation and regression
Discriminant and logit analysis
Factor analysis
Cluster analysis
Multidimensional scaling and conjointanalysis
Report preparation and presentation
International marketing research
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
