In Section 1 of this course you will cover these topics:
Direct marketing lists and segmentation.
Database driven direct marketing.
Planning the offer.
In Section 2 of this course you will cover these topics:
Creative strategies in direct marketing.
Direct mail and other print media.
Broadcast and other electronic media.
In Section 3 of this exam you will be evaluated on below listed topics:
Telemarketing.
The internet.
Customer service and fulfillment.
In Section 4 of this course you will cover these topics:
Direct marketing research: survey and experimentation.
In Section 5 of this course you will cover these topics:
Regulatory environment: the ethical and legal issues in direct marketing.
Business-to-business -industrial- direct marketing.
Direct marketing for nonprofit organizations.
International direct marketing.
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
