Introduction to Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to advertising
    Advertising and rsquo;s role in marketing
    Advertising and society
  In Section 2 of this course you will cover these topics:
    How advertising works
    The consumer audience
    Strategic research
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategic planning
    Print and out-of-home media
    Broadcast media
  In Section 4 of this course you will cover these topics:
    Interactive and alternative media
    Media planning and buying
    The creative side and message strategy
  In Section 5 of this course you will cover these topics:
    Copywriting
    Design and production
    Direct response
    Sales promotion, events, and sponsorships
    Public relations
    Special advertising situations
    Evaluation of effectiveness