In Section 1 of this course you will cover these topics:
Background of todays advertising
Roles of advertising
The advertising spiral and brand planning
In Section 2 of this course you will cover these topics:
Target marketing
The advertising agency, media services, and other services
The advertisers marketing/advertising operation
In Section 3 of this exam you will be evaluated on below listed topics:
Media strategy
Using television
Using radio
In Section 4 of this course you will cover these topics:
Using newspapers
Using magazines
Out-of-home advertising
In Section 5 of this course you will cover these topics:
Internet and direct response advertising
Sales promotion
Research in advertising
Creating the message
The total concept: words and visuals
Print production
The television commercial
The radio commercial
Trademarks and packaging
The complete campaign
International advertising
Economic, social, and legal effects of advertising
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
