In Section 1 of this course you will cover these topics:
Introduction to product management
Marketing planning
In Section 2 of this course you will cover these topics:
Defining the competitive set
Category attractiveness analysis
In Section 3 of this exam you will be evaluated on below listed topics:
Competitor analysis
Customer analysis
In Section 4 of this course you will cover these topics:
Market potential and sales forecasting
Developing product strategy
In Section 5 of this course you will cover these topics:
New products
Pricing decisions
Advertising decisions
Promotions
Channel management
Customer relationship management
Financial analysis for product management
Marketing metrics
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
