Company and marketing strategy: partnering to build customer relationships
The marketing environment
In Section 2 of this course you will cover these topics:
Managing marketing information
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
In Section 3 of this exam you will be evaluated on below listed topics:
Customer-driven marketing strategy: creativing value for target customers
Product, services, and branding strategies
New-product development and life-cycle strategies
In Section 4 of this course you will cover these topics:
Pricing products: understanding and capturing customer value
Pricing products: pricing strategies
Marketing channels and supply chain management
In Section 5 of this course you will cover these topics:
Retailing and wholesaling
Communicating customer value: integrated marketing communication strategy
Advertising and public relations
Personal selling and sales promotion
Direct and online marketing: building direct customer relationships
Creating competitive advantage
The global marketplace
Marketing ethics and social responsibility
E-Learning Experience Demo
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Personal Details
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
