In Section 1 of this course you will cover these topics:
Introduction to high-technology.
Strategy and corporate culture in high-tech firms.
In Section 2 of this course you will cover these topics:
Relationship marketing: partnerships and alliances.
Market orientation and r and d?marketing interaction in high-technology firms.
In Section 3 of this exam you will be evaluated on below listed topics:
Marketing research tools in high-tech markets.
Understanding high-tech customers.
In Section 4 of this course you will cover these topics:
Product development and management issues in high-tech markets.
Distribution channels and supply chain management in high-tech markets.
In Section 5 of this course you will cover these topics:
Pricing considerations in high-tech markets.
Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
E-business, e-commerce and the internet.
Realizing the promise of technology.
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
