Public Relations

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    School public relations: a new agenda
    Changes in society and schools
  In Section 2 of this course you will cover these topics:
    Public opinions and political contexts
    Legal and ethical aspects of public relations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Social dimensions of public relations
    Public relations in a communication context
    Programming in public schools
  In Section 4 of this course you will cover these topics:
    Programming in private and nontraditional public schools
    Building effective public relations plans
  In Section 5 of this course you will cover these topics:
    Community relations
    Media relationships
    Collecting and analyzing decision-oriented data
    Developing and executing a successful funding campaign
    Responding to crisis
    Evaluating public relations programs