Retail Sales and Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to retail marketing
  In Section 2 of this course you will cover these topics:
    The competitive environment
    Understanding the consumer
  In Section 3 of this exam you will be evaluated on below listed topics:
    Retail strategy and planning
  In Section 4 of this course you will cover these topics:
    Monitoring marketing performance
  In Section 5 of this course you will cover these topics:
    Monitoring financial performance
    Retail location
    Product selection and buying
    Retailers' own brands
    Retail pricing
    The selling environment
    Retail service
    International retailing
    E-tail marketing