In Section 1 of this course you will cover these topics:
Brands and brand management
Customer-based brand equity
In Section 2 of this course you will cover these topics:
Brand positioning
Choosing brand elements to build brand equity
In Section 3 of this exam you will be evaluated on below listed topics:
Designing marketing programs to build brand equity
Integrating marketing communications to build brand equity
In Section 4 of this course you will cover these topics:
Leveraging secondary brand associations to build brand equity
Developing a brand equity measurement and management system
In Section 5 of this course you will cover these topics:
Measuring sources of brand equity: capturing customer mindset
Chapter10 measuring outcomes of brand equity: capturing market performance
Designing and implementing branding strategies
Introducing and naming new products and brand extensions
Managing brands over time
Managing brands over geographic boundaries and market segments
E-Learning Experience Demo
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Personal Details
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. NMU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
